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In 2009, after three years of retirement, Lance Armstrong exploded into the pro peloton and proved he’s still the force to reckon with. Upon announcing his intention to return to professional cycling, Lance offered two overwhelming motivations: the desire to win more Grand Tours and to support of his global cancer-fighting initiative, the Lance Armstrong Foundation. When Lance asked Trek to help promote his campaign, we knew we were up to the task.
The result? On Lance's new custom painted Trek bikes you'll notice two significant numbers - 1274 and 27.5. The former signifies the number of days Armstrong was in retirement. During this time, nearly 27.5 million people worldwide succumbed to cancer. 27.5 - it's a huge number, a huge battle, but one we're proud to help Lance fight.
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