Lapierre™, since 1946

In 1946, Gaston LAPIERRE started a small bicycle business in Dijon, France (Côte-d’Or region), quickly finding success in an industry that was experiencing rapid growth in general. The management was passed on to his son, Jacky LAPIERRE in 1960.

In 1972, a new factory was constructed in the industrial zone of Dijon to accommodate increased production numbers. In addition to the production plant, a new building was also dedicated to spare parts sales, complete with a new showroom for the bike collection. The LAPIERRE™ brand begins thriving and becomes a reference among bike specialists.

Leadership in MTB

In the 80s, by being one of the few European companies to anticipate the MTB phenomenon, LAPIERRE™ quickly positioned itself as a leader of this market. LAPIERRE™ has since sponsored several competitive MTB teams who have won titles at all levels since the start of sponsoring activities in 1988.

In January 1993, Accell Group (Netherlands) announced its intentions to purchase 33 percent of LAPIERRE’s shares.  
 
In 1996, the partnership proved to be successful, and in April 1996, the LAPIERRE™ family decided to sell the rest of their shares. At this time, Gilles LAPIERRE, son of Jacky, took control of the company as Managing Director. From this year on, the company would experience consistent and unprecedented growth.

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